The most recent market research shows that sales of optical media (CD-ROMs/audio CDs, DVDs) are growing rapidly in the publishing sector; and in this context the "driving force" of the paper support (magazine, newspaper) combined with the product is absolutely fundamental. For this reason punctuality is essential in supplying the optical support to the various publishers, who can then issue their publications promptly with certainty without disappointing the final users, indeed creating user’s loyalty. For this purpose, Maf Diskettes, the first and for now the only company in Italy, has created an independent but entirely in-house organisation that guarantees a considerable economy of scale and punctuality with deliveries, which are often weekly. Examples thereof are RaiTrade series (Fascism, Montalbano etc.), Gazzetta dello Sport (The Myths of Football, Inter-Juventus-Milan, Golden Football, etc.), Espresso (La Smorfia etc.) and other publishers.